Who are The Awards People?

The Awards People are a specialist award writing agency who help their clients grow their organisations and personal profile through harnessing one simple yet extremely powerful strategy – that of entering (and winning!) awards.

93% of entries go through to the finals, 81% go on to win their category.

With clients here in the UK as well as across Europe, India and the Middle East, The Awards People have watched their clients enter and win just about every award you can imagine including the crème de la crème of awards the Queen’s Awards for Enterprise and Queens Honours (BEM, MBE, OBE, CBE). They still get excited every single time they talk to a new client or begin work on a new award nomination!


It was whilst Rachel was running RDZ PR (sister company to The Awards People) that she met a client who wanted her to solely research, write and submit their business award entries for them. This particular client is a very canny businessman, had started writing his own entries and had had some success with them. He saw that winning prestigious business awards (both in his industry and in business) would massively contribute to differentiating him from his competition enabling him to compete in areas other than price and project turnaround time. From the work Rachel did with him, and the results they gained, Rachel got curious, “If one client can gain results which include nearly tripling his turnover and taking it to just shy of £30 million through entering and winning awards, why couldn’t other SMEs?”

Rachel drafted out what this new business would offer and how it would benefit her clients. She bought the domain name, registered the company and launched The Awards People in 2018 running it side-by-side with RDZ PR. Working The Awards People purely part time she turned over £41,362 in her first year. Since then Rachel has increased her prices, is working on an online course called ‘The Awards Blueprint’ and has a book coming out in October 2022 called ‘The A – Z of Awards’. Franchising is the next important step to not only establishing the business further across the UK but also to spreading the message to start-ups, micro and SME businesses (plus other organisations including charities and not-for-profits) that there really is one, simple yet extremely powerful way to grow your business, retain your customers/clients, attract and retain your team… and have huge amounts of fun along the way!

The Awards People are now expanding and have a variety of new franchise opportunities right now in several locations across the UK. If you want to join with us as we continue our expansion we would love to hear from you.

What does a The Awards People Franchise consist of? What do you get as a Franchisee?

So many people think of starting their own business – not just for the financial rewards but for the opportunity to be your own boss and run your own life. However, the downside is that although you get all the rewards, you also take all the risks. Taking on a franchise within a proven operation reduces those risks substantially. By joining The Awards People you can reduce them even further!

The Awards People Team

We run a lean yet highly focussed team here at The Awards People. Rachel is currently chief award writer but as new franchisees come on board that’s going to change as they take on the majority of the writing themselves. This will leave Rachel free to invest her time in training all new franchisees in the way of The Awards People! That will be her main focus training – that plus building our brand so it’s instantly recognised across the country.
Rachel is ably assisted by;

Who are we looking for?

We are looking for people who share our passion for community football. Who realise that working and supporting the local community will grow your business. Ideally someone who may have some experience with social media and online marketing, who is organised, committed and able to deal with busy, multiple tasks each day.
We want people who have as much passion for what they do as we do.

So, if you’re looking for a Franchise opportunity with some real strengths search no more.

David Vane

David Vane

Research Assistant.

David’s main role is to support Rachel in researching awards which are credible, prestigious and well-connected and ensuring our clients know about them. David also prepares all award paperwork for Rachel to complete for all her clients – no small task in itself. Finally, David keeps a close track on entered awards ensuring Rachel knows who’s become a finalist (and who didn’t) and who’s become a winner. This is key to promoting our clients successes and with it our own.

Trusha Lakhani

Trusha Lakhani

Business Growth Coach

Trusha is an award-winning business growth coach who works closely with Rachel and our franchisees helping their businesses to grow. Combining real-world experience of working in her own families business with a background in accountancy and also IT, Trusha has extended an offer to all The Awards People franchisee – for the first three months of your franchise Trusha will support you via her monthly Growth Club as well as one one-to-one coaching session ensuring you start your business journey off on the right foot (package worth over £1,000).

Claire Saxton

Claire Saxton

Social Media

Claire supports our social media feeds, particularly Twitter and LinkedIn, and has led The Awards People to winning (at the time of writing) three of the four key Twitter Awards ensuring that The Awards People are recognised as ‘The Queen of Awards Writing’, winner of SmartSocial ‘MarketMe’ award and, most recently, winner of Theo Paphitis’s #SBS (Small Business Sunday)

Paul McEniff

Paul McEniff

Web Developer

Paul is in charge of all things web and is currently hard at aul is a web wiz and is in charge of all things web. He’s currently hard a work developing the next iteration of www.theawardspeople.co.uk. He works directly with Rachel uploading our weekly blogs and vlogs, ensuring our site is SEO’d to within an inch of its life and will support our franchisees with their online presence. In his spare time (!) Paul also runs his own independent web agency PaulMc&Co.

Katie Peggs

Katie Peggs

Marketing Assistant

Katie takes Rachel’s initial ideas, further researches them, creates the full content and lays them out to adhere to our branding and brand guidelines.

What Kind of Support can I Expect from The Awards People as a Franchisee?

We will ensure that you’re well equipped to start and grow your business. Training, ongoing business support and a wide range of resources will become available to you when you become The Awards People franchisee in your area.

One of the main benefits of franchising is that it is a business partnership between franchisee and franchisor. Head Office support is essential especially in the early trading days of the franchisee and it will always be readily available. In the early days there will be a very much hands on approach. We’ll gradually step back and let you, our franchisee, take complete control as you become more confident, professional and experienced.

Our Operations Manual contains all the information and know-how to run your own business successfully. It will be your first point of reference for everything you do. It is a step-by-step guide on how to run and operate your business. This manual alone is worth the franchise fee! It’s a veritable treasure trove of useful information and will save you time, money and energy every step of the way. It is written in a clear, precise yet accessible way, following an easy to understand format; all the facts about our business without any op the fuss – all at your fingertips from day one.


What you can earn out of an The Awards People franchise is, in the final analysis, up to you. It will be based on how hard you work and how gifted you are. It’s no different to anything else, however, you’ll be surprised at how the numbers can stack up.

Year 1 Year 2 Year 3
£50,000 £65,000 £81,250
Average number of clients at 2022 prices 20 26 32
Expenditure £15,000 £22,500 £30,625
Profit £35,000 £42,500 £50,625


It’s really important to emphasise that the above figures are projections provided for the purpose of illustration and are not intended to be a statement, representation, warranty or guarantee of individual franchisee earnings. It is essential that (prior to entering into the franchise) you satisfy yourself of the value of the investment you intend to make in terms of both your time and your money.

Qualities Needed in a Franchisee

  • English must be your first language and you must be a passionate storyteller with strong, demonstrable written skills
  • You must be fascinated by business and, equally, with the people who work in them / run them (most of our clients are business people and, specifically, the owners / senior leaders of SMEs)
  • You must be more interested in asking questions and listening than in speaking
    You must be genuinely interested in growing your own business
  • You must be ‘coachable’ and interested in developing / honing your skills and abilities
  • You must ‘get’ our brand and be excited to work within it


What do you need to be successful as a The Awards People franchisee?

There is just no escaping the fact that running your own business can be hard work. However, you’re doing it for yourself and the rewards of a The Awards People franchise will be there for you to see from day one. If you possess the following attributes then a The Awards People franchise could be just what you have been looking for;

  • A willingness to work hard and smart too (there is simply no substitute for hard work though)


  • A willingness to persevere because there will always be times when things just don’t go according to plan


  • The desire to work for yourself and take proper control of your own destiny


  • The desire to work with others who share your commitment to the highest of standards


    If everything you’ve read so far makes sense and you think that a The Awards People franchise is something you want to know more about, we’d love to talk further.


If everything you’ve read so far makes sense, and you think that a The Awards People Franchise is something you want to know more about, we should talk further.

For further information and contact details about this Franchise Opportunity, please fill in the form below to download a free information pack. Fields marked * are required.

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If you want to find out about our franchise services, or if you would like a free review of your business without cost or obligation, contact us today.