Who are People and Dogs?

People and Dogs is the brand and is trademarked protected. Established in 1994 by Victoria Cooper and has trained around 10.000 dogs in almost 30 years. All training methods follow a strict code of animal welfare and are force and fear free.

Courses and services
The People and Dogs (P&D) model consists of providing group and 1-1 dog training and behaviour services. The life Skills group courses for Puppies and Juniors are run over a 6-week period, for 55 minutes per class, starting with an induction theory lesson delivered by Zoom and 5 consecutive practical lessons.

We have different levels of courses including:

Life Skills Puppy – for puppies from 11-20 weeks old

Life Skills Junior – for puppies and dogs from 5 to 24 months

Life Skills Intermediates

For all dogs that have graduated from LSP or LSJ

Life Skills Graduates club

For owners who want to keep learning and progressing (The LSI and LSG courses are run over 5 weeks – no induction) Each course has its own lessons plans and corresponding homework sheets. Each student receives a training manual upon booking the course, which contains relevant information to their course and their dog’s behaviour. Students are also supported by their instructor in private Facebook groups relevant to their course name. In addition, we run ‘subject’ workshops such as loose Lead Walking, Recall, games etc.

We take 6-8 dogs per group depending on the venue size and assistant availability. For safety and customer services reasons, a single trainer should not take more than 6 dogs in beginner classes but can take up to 8 in more advanced courses.

We have access to 4 venues which are community halls and a private field.

Booking systems
The backbone of the business is the OSV – the One Source Vertebrae – provided and managed by One source Business Support. This is a bespoke CRM system, and includes a booking system, online payments, and software management tool. Students book via the website and all processes from there forward are automated, from confirmation emails to weekly homework and class updates which significantly reduces admin time.

1-2-1 Services
We also offer 1-1 training and behaviour services if the dog is not able to attend group training. Victoria has 4 freelance trainers who work for her, and who deliver the group and 1-1 services, and she provides all the behavioural services.

We train approximately 120 dogs a week in our group courses. We also offer a ‘We Train for You’ service for people with mobility issues or time constraints, where the dog is collected by the trainer, taken out and trained for a defined period, and the owner is then coached to achieve the same.

Online training
We have access to the Good Dog course, an online dog training course on license from the School of Canine Science (SOCS) which we sell directly to students via the website, and receive a generous % of the fee, and which can be purchased in addition as a bonus to those attending group courses. We also offer v wZoom Puppy Parenting courses and webinars on various subjects.

People and Dogs are now expanding, and we have a variety of new franchise opportunities right now in several locations. If you want to join with us as we continue our expansion across the UK, we would like to hear from you.

The Ideal candidate for
running a branch of P&D

Setting up your Franchise
What will you need to be a successful Franchisee?

The Ideal Dog Training Instructor…
What is required?

Subject Knowledge
The public will expect you to know everything there is to know about dogs in general, and dog
training in particular. Including

  • Good knowledge of the scientific principles underlying the development of behaviour
    in dogs. how a dog thinks, learns, how it interacts with others.
  • Breed differences and traits
  • Common illnesses and physiology, and how they may affect the dog’s behaviour
  • Health care – grooming, diet, exercise, mental health.
  • First Aid

These are the basics, and then there are the specifics

  • Accredited qualifications as a Dog Training Instructor using force free and science-based
    techniques. Including but not limited to the following course providers. APDT, IMDT, PACT,
  • Training methods – force free ethos
  • Training equipment – what is required for force free training.
  • Class planning, overall objective of each class, class safety, problem solving, experience.

Business Skills

  • Good Administrative experiences
  • Keep accurate records
  • Planning and diary keeping.
  • Basic bookkeeping either on Excel spreadsheets, or using an app such as Xero
  • Liaise with other professional such as dog walker’s, groomers, vets, day-care in your area
     to form a referral network.
  • Learn how to write content for social media. (We can help with this)

Personal Skills

  • Provide excellent customer service to owners and the general public, including demonstrating empathy and adaptation towards each person’s challenges.
  • Non-judgemental. Sympathetic. Patient.
  • You must like interacting with people, not just dogs. After all, if you can’t relate to and empathise with people, you can’t help their dogs.
  • A friendly attitude, smile, get to know people’s names, welcoming.
  • Clear communication skills both in face to face and to a group of students.
  • Coaching and listening skills.
  • Effectiveness – can people put into practice what you are teaching /demonstrating? Is there evidence they can and are achieving the skills and lessons?
  • Are you reviewing and checking back with the student to ensure they are achieving results?
  • Teach the students what the student needs to know not what we think they should know.
  • If we don’t give them the resources to deal with their dogs, then we are not being effective, and the customer will not return. One size does not necessarily fit all.
  • Flexibility in how you teach a course of lessons. Listen to what the customer needs / wants.
  • Team player – supporting your assistant if you have one in common goals.
  • Keep up to date with modern dog training trends and research.
  • Be Punctual – customers are relying on you, so don’t let them down.
  • Know when to refer if the client needs a specialist.
  • Don’t be afraid to ask for support.
  • Look after yourself – this career can burn people out and be emotionally draining. Be careful to mark out time for yourself.
  • You will be physically fit, and mobile, able to lift and move your own equipment.
  • You will have resilience and demonstrate a passion for helping dog owners better understand their dogs, with the aims of encouraging a positive long term.

What does a People and Dogs Franchise consist of? What do you get as a Franchisee?

So many people think of starting their own business – not just for the financial rewards but for the opportunity to be your own boss and run your own life. But the downside is that although you get all the rewards, you also take the risks. Taking on a franchise within a proven operation reduces those risks substantially. By joining People and Dogs, you can reduce them even more!


Track Record of Success

We have a developed a method of doing business that works well and produces successful results.


Training Programme

We have a training program designed to bring you up to speed on the most successful methods to run the business. We have reference materials to assist you in dealing with whatever comes up while you’re running your business.


Marketing Assistance

We will offer you marketing assistance to provide you with proven tools and strategies for attracting and retaining customers.


Risk Avoidance

The biggest reason to buy a franchise is that, if you’re smart, it will help you avoid much of the risk of starting a new business.


Strong Brand

One of the biggest advantages of franchising is that the company is building a brand on a regional or national basis that should have value in the eyes of customers you’re trying to attracts.


Ongoing Operational Support

We have staff dedicated to providing ongoing assistance to franchisees. You’re not alone when you’re building and running your business, and you can always call on experienced people when you hit a rough spot or want to share new ideas for growing the business.


Purchasing Power

As a franchise you can take advantage of the buying power of the entire system to negotiate prices for everything you need at significantly lower levels than you could achieve as an independent operator.

Social Media

We have a Facebook page with 3700 followers and an Instagram page with 600 followers. We have several active groups for both dog owners and professional trainers.


This is a branded navy-blue sweatshirt or polo shirt of your choosing.

Franchisee Support

You will be taught how the P&D model runs and how to create successful group courses or 1-1 lessons.

You will be supported in choosing venues and setting up your services including how to generate interest and content on Social Media.

You will be provided with all the operating manuals, lesson plans, homework’s, branded materials, and other accompanying documentation for the successful running of the business.

You will be invited to shadow our trainers in courses and services that are running from our main branch in Sheffield South Yorkshire.

You will receive weekly zoom meetings for guidance, coaching and mentoring whilst setting up your business for a period of 3 months (12 sessions).

You will receive consultation and tuition from Your One Source on how to run the OSV booking system.

Our aim is to provide a nationwide quality service to customers with an emphasis on personal service and professionalism. We aim to build up a strong two-way working relationship with all our franchisees, and make the People and Dogs name synonymous with excellence.


What you can earn out of People and Dogs Franchise is, in the final analysis, up to you: how hard you work, and how gifted you are. It’s no different to anything else. But you’ll be surprised at how the numbers can stack up.

1 Class per term

Income £630
Expenditure £112
Profit £517

3 Classes per term

Income  £1,890
Expenditure  £284
Profit £1,605


5 Classes per term

Income  £3,150
Expenditure  £455
Profit £2,694


7 Classes per term

Income  £4,410
Expenditure  £627
Profit £3,782


9 Classes per term

Income  £5,670
Expenditure  £799
Profit £4,870


7 Terms of 1 Class

Income  £4,410
Expenditure  £786
Profit £3,623

7 Terms of 3 Classes

Income  £13,230
Expenditure  £1,988
Profit £11,241

7 Terms of 5 Classes

Income  £22,050
Expenditure  £3,191
Profit £18,858


7 Terms of 7 Classes

Income  £30,870
Expenditure  £4,394
Profit £26,475


7 Terms of 9 Classes

Income  £39,690
Expenditure  £5,596
Profit £34,093


It is important to emphasise that the above figures are projections provided for the purpose of illustration and are not intended to be a statement, representation, warranty or guarantee of individual franchisee earnings. It is essential that (prior to entering into the franchise) you satisfy yourself of the value of the investment you intend to make in terms of both time and money.


What do you need to be successful as a People and Dogs Franchisee?

There is just no escaping the fact that running your own business can be hard work. However, you are doing it for yourself, and the rewards of a People and Dogs franchise will be there for you to see from day one. If you possess the following attributes, then a People and Dogs franchise could be just what you have been looking for:


  • A willingness to work hard, because there is simply no substitute for hard work.
  • A willingness to persevere, because there will always be times when things don’t go according to plan.
  • The desire to work for yourself and take proper control of your own destiny.
  • The desire to work with others who all share your commitment to the highest standards.

If everything you’ve read so far makes sense, and you think that a People & Dogs Franchise is something you want to know more about, we should talk further.

For further information and contact details about this Franchise Opportunity, please fill in the form below to download a free information pack. Fields marked * are required.

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Need anything else?

If you want to find out about our franchise services, or if you would like a free review of your business without cost or obligation, contact us today.