Giovanni’s Downtown Gelato Franchise Opportunity

Who are Giovanni’s Downtown Gelato?

Dear Prospective Franchisee,
It is with great excitement that I write this letter to you.

I would like to start by detailing my journey going back to where it all began. In the summer of 1972 my father, Matteo Gristina, at 20yrs old purchased his first ice cream van. Fast forward twenty-three years later and at the age of 7, I began accompanying him to learn the family business. Growing up surrounded by ice cream, I soon discovered the universal conditioned response to the iconic ice cream van and the sheer delight and frenzy triggered by the distant bell of ‘O Sole Mio’, which meant the promise of only one thing, happiness.

To complete the picture, we need to travel 1200 miles towards the heart of the Mediterranean. Sicily, the birthplace of my parents and where I was first introduced to true authentic Gelato. It was here intrigue set in and curiosity developed towards what made this heavenly taste incomparable to the humble 99 ice cream cone.

A vision to unite these two special memories from my own childhood is what inspired the beginning of a new adventure. Recreating an experience combining the fun and excitement of all that the ice cream van symbolises, paired with the pleasure and delight from luxurious authentic Gelato, was the founding thought and foundation of Giovanni’s.

At the age of 22, in pursuit of realising my dream I embarked on my journey through revisiting my Sicilian heritage. Starting as an apprentice to some of the industry’s leading Gelatieri and mastering the art of Gelato. My focus remained on always staying true to Italian artisan traditional methods, sourcing the finest ingredients and hand crafting fresh gelato daily.

The desire to continue to create sweet memories is the driving force underpinning Giovanni’s growth. It is an honour to present you with an opportunity to join our movement and empower you to deliver the same magical experiences that I have been privileged to create and deliver.


Carmelo Gristina
CEO, Giovanni’s Gelato Limited

The benefits of a Giovanni’s Downtown Gelato Franchise?


Award Winning Business – Giovanni’s Downtown Gelato offers a business model and concept with an award winning design, processes and products. As a franchisee, you become part of a successful system of operation.


Accelerated Business Development – From the on-set you are provided with a tailored package designed to meet your individual goals. The Giovanni’s Team provides assistance and support by placing you on an accelerated business development model.


Product Creation – We pride ourselves on producing Gelato of only the highest quality, using the finest and freshest ingredients. We’ll be on hand to guide you through the training process at every stage, from production to delivery.


Marketing and Branding – With an established franchise, you receive the benefits that follow from marketing an established brand of products and services. With a new franchise, you can grow and contribute to the creation of the brand.


Less Risk – Your chances of failure are diminished through pursuing a franchise operation, because of the experience, expertise and established resources that support you in your business.


Training & Development Opportunities – A tailored training program is created based on individual needs spanning across core business functions.


Join the Famiglia – A partnership based upon a vision for success. Driven by creativity, innovation, and passion, helping us to build a great brand scoop after scoop.

The Support that you can expect from Giovanni’s Downtown Gelato as a Franchisee?

Over and above standard franchise support and training, we offer a comprehensive training program with initial and ongoing operational and business management support. Giovanni’s Downtown Gelato will ensure you are adequately supported to start and develop your business. The advice and support is delivered at a pace appropriate to your requirements, gradually phasing out as your confidence grows allowing for further control on your part as the business owner. An account of supporting mechanisms are accessible below.

Planning & Design
A turnkey solution including design, build and project-management Assistance with Business Plan

Materials & Resourcing Supply chain of products & equipment

Training & Development
Key Business Area training including Gelato production Operating Systems & Manuals
Corporate Training
Policies including Health & Safety and HR
Field visits and Audits
Refresher Training
Operational Advice

Marketing Support
Right to use Trade Marks Marketing Collateral
Product & Menu Development


Track record of success

We have a developed a method of doing business that works well and produces successful results.
Strong Brand – One of the biggest advantages of franchising is that the company is building a brand on a regional or national basis that should have value in the eyes of customers you’re trying to attract.


Training programme

We have a training programme designed to bring you up to speed on the most successful methods to run the business. We have reference materials to assist you in dealing with whatever comes up while you’re running your business.


Ongoing operational support

We have staff dedicated to providing ongoing assistance to franchisees. You’re not alone when you’re building and running your business, and you can always call on experienced people when you hit a rough spot or want to share new ideas for growing the business.


Marketing assistance

We will offer you marketing assistance to provide you with proven tools and strategies for attracting and retaining customers.


Purchasing power

As a franchise you can take advantage of the buying power of the entire system to negotiate prices for everything you need at significantly lower levels than you could achieve as an independent operator.


Risk avoidance

The biggest reason to buy a franchise is that, if you’re smart, it will help you avoid much of the risk of starting a new business.

The earnings potential

What you can earn out of the Giovanni’s Downtown Gelato Franchise is, in the final analysis, up to you: how hard you work and how gifted you are. It’s no different to anything else. But you’ll be surprised at how the numbers can stack up.
Year one Year two
Gross profit
£121,000 £138,000
Net profit
£59,000 £79,000


Average spend per head £6, Grose Profit 400%. Franchise Fee £10,000.00, Monthly Royalty 6% of Grose Profit, Marketing Levy 2% of Grose Profit.

150-200 Sq Ft
300-500 Sq Ft
Opening cost
£29,750 £35,000
Ancillary cost
£5,900 £8,900
Total opening cost £35,650 £44,000
Hardware cost £1,250


*It is important to emphasis that the above figures are projections provided for the purpose of illustration and are not intended to be a statement, representation, warranty or guarantee of individual franchisee earnings.

It is essential that (prior to entering the franchise) you satisfy yourself of the value of the investment you intend to make in terms of both time and money.

Giovanni’s Downtown Gelato works in legal partnership with Lawdit, located in Southampton.
Giovanni’s Downtown Gelato Franchise finance is also available through our bankers.

Please ask for information upon submitting your application.

What you need

There is just no escaping the fact that managing your own business can be hard work. However, the rewards of a Giovanni’s Downtown Gelato Franchise will be there for you to see from day one. We’re on the look out for partners who are passionate about our product, the service we offer and the development of our brand. Franchisees must be able to demonstrate a good track record if they want to join our journey of all things Gelato. Retail experience is a must, as well as the scope to build a food and beverage operation. Our partners must also be able to execute a successful rollout and operate stores effectively.


A willingness to work hard, because there is simply no substitute for hard work.


A willingness to persevere, because there will always be times when things don’t go according to plan.


The desire to work for yourself, and take proper control of your own destiny.


The desire to work with others who all share your commitment to the highest standards.

If everything you’ve read so far makes sense, and you think that a Giovanni’s Downtown Gelato Franchise is something you want to know more about, we should talk further.

For further information and contact details about this Franchise Opportunity, please fill in the form below to download a free information pack. Fields marked * are required.

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Need anything else?

If you want to find out about our franchise services, or if you would like a free review of your business without cost or obligation, contact us today.