Franchise Opportunity

Who are 3v3 UK?


3v3 UK was formally established as a 3v3 tournament supplier in 2018, shortly after organizing the first 3v3 Pro club academy tournament with Birmingham City FC.

Before this, the team behind the company had been involved in 3v3 organization in several countries under the 3v3 Europe organization. Already in 2008, we did the first test of 3v3 games at the Umbro Cup 2008 in Manchester and then arranged the first official 3v3 UK tournament at the Manchester International Cup in 2015.

The company went on to organize a range of large-scale 3v3 events, including UK national finals at Liverpool FC Academy in 2019, and Manchester City FC Academy in 2020.

In 2021, we joined forces with Europe’s most experienced 3v3 tournament supplier, 3v3europe. com, taking on the master franchise for the UK.

Our mission is to accelerate the development of 3v3 football format with the help of franchisees all over the country.

We will continue to organize big tournaments as a marketing platform for the brand and to promote the franchise program. 3v3 UK is currently also working with and consulting The English FA with the aim to make 3v3 mandatory game format for the youngest age groups by 2022. Chidren’s sports franchises are growing exceptionally well, as parents are concerned about growing childhood obesity trends. Teaching children the importance of staying active through sports is of great importance. Parents are willing to invest money into the health and wellbeing of their children, so the market for children’s sports franchises stays consistently strong.

Sport England is pushing an initiative to help children find a sport they love, so there may be an increase in the number of children looking to try out a variety of sports.

3v3 UK are now expanding and we have a variety of new franchise opportunities right now in several locations. If you want to join with us as we continue our expansion across the UK, we would like to hear from you.

Why 3v3

We all love football and enjoy watching our children play. When they play larger formats they spend less time on the ball and more time just running. To develop their ball skills and control it makes sense to play with fewer players – right? 3v3 football gives them more touches of the ball, more 1v1 situations. They have to work in attack and defence. It is non stop for all players and one of the best small sided games to play. No wonder it is used in some of the biggest academies in the world including Manchester United and Ajax. 2 clubs with proven track records of devloping players.

Sports franchises

According to an industry report from EMSI the UK sports industry is worth over £23 billion to the UK economy. In additional to this major financial contribution the sports industry also employs almost one million people in the UK. Sports franchises have been extremely innovative to tap into this huge market and their are a diverse range of sport franchise opportunities for sale in the UK.

Statistics around the sports industry in the UK

The sports industry in the UK has always been a huge market but has recently jumped up
even higher and seen a much greater growth. Below we will list some statistics recently
collected in the UK around the sports sector as a whole these statistics below come from
credible sources which should help you get an idea of how big the opportunity of investing
in to the sports industry is in the UK.


The sports industry has seen an average growth 3% from 2015-2020 according to Ibisworld


The sports industry annually contributes a staggering £14 billion to the UK economy


Also in the UK there are a total of 9,625 sport related businesses according to Ibisworld


The sports industry also really helps the UK in providing job opportunities since the sports industry as a whole in the UK is providing over 174,000 jobs currently

What does a 3V3 UK
Franchise consist of?

What do you get as
a Franchisee?

So many people think of starting their own business – not just for the financial rewards but for the opportunity to be your own boss and run your own life. But the downside is that although you get all the rewards, you also take the risks. Taking on a franchise within a proven operation reduces those risks substantially. By joining 3v3 UK, you can reduce them even more!


Track record of success

We have a developed a method of doing business that works well and produces successful results.
Strong Brand – One of the biggest advantages of franchising is that the company is building a brand on a regional or national basis that should have value in the eyes of customers you’re trying to attract.


Training programme

We have a training programme designed to bring you up to speed on the most successful methods to run the business. We have reference materials to assist you in dealing with whatever comes up while you’re running your business.


Ongoing operational support

We have staff dedicated to providing ongoing assistance to franchisees. You’re not alone when you’re building and running your business, and you can always call on experienced people when you hit a rough spot or want to share new ideas for growing the business.


Marketing assistance

We will offer you marketing assistance to provide you with proven tools and strategies for attracting and retaining customers.


Purchasing power

As a franchise you can take advantage of the buying power of the entire system to negotiate prices for everything you need at significantly lower levels than you could achieve as an independent operator.


Risk avoidance

The biggest reason to buy a franchise is that, if you’re smart, it will help you avoid much of the risk of starting a new business.

Franchise support

Mike Melvin is the co-founder and Managing Director of 3v3 UK. He also founded the successful MYSL league and has more than 15 years of experience in the football tournament and coaching business. He combines his business with his passion for coaching kids in the local grassroots club.

Anders Wennesland is the co-founder and Sales & Marketing Director of 3v3 UK. He is also the founder of BazookaGoal and the inventor of the 3v3 mobile pitch concept. He organized the first 3v3 national mega-tournament in Norway in 2004 and the first UK mobile pitch tournament fifteen years later. He has been an active lobbyist to convince football federations to introduce 3v3 as official match format for the younger age groups.

Initial support will include:
1 day full training with Franchisor covering Games, software and marketing. Launch tournament run as a partnership with 3v3UK. All profits kept by franchisee.

Ongoing support will include:
In early days we will have plenty of guidance available and have at least weekly calls. Once set up, monthly reviews and annual meetings at least.

Support options re marketing and finance.
Our aim is to provide a nationwide quality service to customers with an emphasis on personal service and professionalism. We aim to build up a strong two way working relationship with all our franchisees, and make the 3v3 UK name synonymous with excellence.

We ensure that you are well equipped to start and grow your business. Training, ongoing business support and a wide range of resources are available when you become The 3v3 UK Franchisee in your area.

One of the main benefits of Franchising is that it is a business partnership between Franchisee and Franchisor. Head Office support is essential especially in the early trading days of the franchisee, and it will always be readily available. In the early days there will be a very much hands on approach, gradually stepping back and letting you, the Franchisee take complete control as you become more confident, professional and experienced. So if you’re looking for a Franchise opportunity with some real strengths search no more.

Satisfied customers

“The AirPitches were great for keeping the ball in play and to provide an intense technical and physical experience for all players. This coupled with the actual physical demands due to the rules (running back to touch your goal after scoring) kept all players very active and switched on. We looked closely at the returns from the games and the number of touches and technical actions were very high.”

Pete Sturgess

FA lead coach – Foundation phase

“My team played in the tournament at Man City today. It was well organised and the kids absolutely loved it. Cant wait for the next one.”

“I hold my hands up, i thought 3v3 would be rubbish. How wrong I was. i loved watching it and my son did too. As soon as he got in the car he said that was the best game i have ever played.”

“Most I’ve seen my kid engaged in matches. Pitch size really suited him. Great day.”



“We did our first 3v3 tournament today. It was amazing. Our boys loved it. great format.”

G Banks

U10S Coach

“Ive always loved 3v3 games and we have used them for over 20 years at Man Utd. The airpitches make it even better as it adds extra intensity and fun to it.”

Gary Thomas

Man Utd

The earnings potential

What you can earn out of 3v3 UK Franchise is, in the final analysis, up to you: how hard you work, and how gifted you are. It’s no different to anything else. But you’ll be surprised at how the numbers can stack up.
Year one Year two Year three
Income £74,517 £106,080 £106,080
Expenditure £28,580 £41,520 £41,520
Fees £17,263.68 £12,729.60


Profit £28,673.32 £51,830.40



It is important to emphasise that the above figures are projections provided for the purpose of illustration and are not intended to be a statement, representation, warranty or guarantee of individual franchisee earnings. It is essential that (prior to entering into the franchise) you satisfy yourself of the value of the investment you intend to make in terms of both time and money.

What you need

What do you need to be successful as a 3v3 UK Franchisee?

There is just no escaping the fact that running your own business can be hard work. However, you are doing it for yourself and the rewards of a 3v3 UK franchise will be there for you to see from day one. If you possess the following attributes then a 3v3 UK franchise could be just what you have been looking for:


A willingness to work hard, because there is simply no substitute for hard work.


A willingness to persevere, because there will always be times when things don’t go according to plan.


The desire to work for yourself, and take proper control of your own destiny.


The desire to work with others who all share your commitment to the highest standards.


Knowledge and contacts with local grassroots football clubs. This could be a coach, parent or scout. Hard work and effort will be needed to set it up.

If everything you’ve read so far makes sense, and you think that a 3v3 UK Franchise is something you want to know more about, we should talk further.

For further information and contact details about this Franchise Opportunity, please fill in the form below to download a free information pack. Fields marked * are required.

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Need anything else?

If you want to find out about our franchise services, or if you would like a free review of your business without cost or obligation, contact us today.